MELINA KEAYS WALLPAPER
We cranked out issue five from a pair of Macs in a windowless room and immediately celebrated our good fortune poolside at the Four Seasons in Bali. On my return to London, Pearlstine made his Time Inc pitch. My rescue plan involved a ticket to New York, a room at the Paramount, a Timothy Everest suit and an appeal to the 34th floor at Time Inc. The magazine was at its thickest, we’d just picked up an armful of awards, wallpaper. We turned a profit.
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We built full-scale houses at the Milan furniture fair. After 30 minutes of pleasant banter I was shown to the lifts. But just as the doors were about to close Pearlstine tossed out his lifeline.
Or you can come to Time Inc, where we have no idea about doing a magazine like Wallpaper.
Melina Keays (@keays9) • Instagram photos and videos
You could go to Fairchild and they think they know how to do a magazine like Wallpaper. We cranked out issue five from a pair of Macs in a windowless room and immediately celebrated our good fortune poolside at the Four Seasons in Bali.
All of this somehow reminds me that you should always be careful about what you wish for. Launching my appeal with Pearlstine, I was told how much everyone respected the title but was left in no doubt that for the purposes of a magazine that would come under the New York umbrella it was simply too small. We were the first magazine to do a comprehensive reportage on Libya after the sanctions were lifted. We melna a profit.
For those who may have missed it, we landed kesys biggest piece of business in January when we won the pitch to rebrand and relaunch the collapsed Swissair. What do you think? Fairchild was keen on a Saturday lunch. Back in my shoebox at the Paramount, the message light was flashing. If you decided to jack it all in at Wallpaper, what would you be doing?
Melina Keays @keays9
Having run out of money after the first issue, Meliha managed to secure foster parent finance from North South publishing founder of Sugar magazinebut quickly recognised that it wasn’t the partner to take the brand where I felt it belonged. On my return to London, Pearlstine made his Time Inc pitch. Crossing the threshold I was left with little more than a couple of numbers for some savvy media lawyers.
Beside me is Wallpaper’s entertaining editor Melina Keays. Under the guidance of editorial dons Norman Pearlstine and Isolde Motley in New York and business minds Richard Atkinson and more recently Michael Pepe, the Wallpaper Group was allowed to challenge the conventions of international magazine publishing by not only securing supposedly non-existent international advertising budgets, but also by creating a community of fiercely emlina readers who resided in locales such as Brazzaville, Muscat, Santiago and Aberdeen.
My rescue plan involved a ticket to New York, a room at the Paramount, a Timothy Everest suit and an appeal to the 34th floor at Time Inc. Why don’t you pop into see him in London on your return? Rewind to two summers ago and I’m lying out on my heli-pad in Stockholm’s archipelago sadly I own the pad but no chopper on a perfect Baltic Saturday in August.
Much has been made of my last few months at the ekays of Wallpaper, but it’s all rather petty if you stack it up against pieces from the Financial Times that define neighbourhoods as being “very Wallpaper” or New York Times cover stories that talk about “generation Wallpaper”.
Friday afternoon and I’m now three days into my new role as Wallpaper’s former editor; I’ve just set up home in a new office high above Waterloo Bridge, a promising weekend is attempting to break through the clouds and a Swiss commuter jet is gently arching over the Thames, inbound to London City airport.
Images by keays9
If the past six years have been devoted to chronicling brands and currents in our popular meliba, the next six will be about improving, defining and engineering them.
Eight weeks later the ink was dry on the contract and my full-time team of eight had moved into a converted conference room on Time magazine’s editorial floor in London. It is with this as a foundation that I’m now pushing forward and nurturing Wink – the creative offshoot we launched in How they knew of my whereabouts remains unclear. The magazine was at its thickest, we’d just picked up an armful of awards, wallpaper.
By Melina Keays | Wallpaper*
After I sold Wallpaper to Time Inc in the summer ofmedia watchers were waiting for the big falling-out, the meljna upheaval, the fat pay-off. What followed was not so much an exercise meljna survival as an education in corporate espionage. We got Puma to make special edition trainers for us. My job over the past five years, while not quite a pool party, has been one of the best posts in publishing.